Chapter 2: Reflective Writing

Malcolm Gladwell talks about Connectors, Mavens, and Salesmen in Chapter 2 and how they contribute to epidemics. I think that the most interesting argument that he presented in this chapter is the experiment which took place during the 1984 presidential election conducted by Brian Mullen. I had never realized how much a newcaster's facial expressions could impact the way that their viewers react to the topic. It is as if the newcaster could subliminaly make you feel poorly for a canidate that you may have otherwise voted for. Gladwell collected data from experiments such as Mullen's, interviews that he conducted like his interview with Alpert, and many other sources for his research writing.